As the scale and complexity of corporate IT systems continues to increase, so grows the need to align IT strategy and business strategy. In this context it is essential to address the approach to Master Data, as system support and integrated processes increasingly depend on a solid Master Data foundation. More and more companies choose to address this need by developing a Master Data Strategy.

Come and hear:

• What is Master Data? - Briefly
• Why do companies prepare a Master Data Strategy?
• What does a Master Data Strategy contain?
• What is the difference between a Master Data Strategy and a strategy for a single piece of Master Data – e.g. Customer?
• How to devise a Business Case for Master Data
• What does a typical Master Data Strategy project look like?

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