Some classic Master Data examples are customers, products, suppliers, employees, locations and accounts. Platon defines MDM as the “structured management of Master Data in terms of definitions, governance, architecture, technology and processes”.

MDM is about:

• Having an enterprise focus on data quality
• Having common business definitions (Meta Data) for Master Data
• Ensuring adequate Master Data to support business processes
• Securing business driven Data Governance and accountability for data quality
• Ensuring appropriate maintenance processes around Master Data
• Ensuring integration of Master Data across the system landscape
• Ensuring relevant standards compliance and GDS across value chain

MDM involves the entire system landscape including all operational and analytical systems where Master Data is used, created, updated or deleted.

You can find more information in Platons Master Data Management brochure